COMMERCIAL & BOARD Advisory

I work with CEOs, CFOs and Boards when marketing is no longer delivering the clarity, confidence or commercial impact required.

This typically happens when growth has stalled, pipeline is inconsistent, or go-to-market is no longer aligned to strategy.

The mandate is rarely “more marketing”. It is to restore clarity, strengthen decision-making and ensure marketing operates as a credible driver of enterprise value.

The work is senior, selective and focused on outcomes, not activity.

I’ve held global CMO and board roles across B2B technology, data and financial services, including listed and PE-backed organisations.

I’m typically brought in when:

• Growth has stalled despite investment

• Pipeline quality or conversion is inconsistent

• Strategy exists but is not translating into execution

• Leadership transition or new CMO onboarding

• Pre-or-post-investment change

This often leads to resetting global brand positioning and realigning the organisation to deliver it effectively.

I’m brought in when:

• Interim or fractional Chief Marketing Officer

• Board-level marketing and growth advisory

• Non-Executive Director / Chair roles

I also take on a small number of speaking engagements and podcast conversations where relevant.

Contact

If you’re navigating change and need senior marketing judgement rather than more activity, you’re welcome to get in touch for a confidential conversation.

Fo a confidential conversation, contact Kaila Yates