Positive metrics can conceal fragile demand. How boards distinguish real impact from temporary participation before funding problems appear. | Kaila Yates
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Boards rarely choose mission drift — it emerges through funding decisions. How governance guardrails protect purpose while keeping organisations financially stable.
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Why revenue appears late in reporting and how signal discipline allows leadership to anticipate pipeline rather than react to it.
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Brand isn’t what marketing says it is. It’s what your market concludes from how you behave. Here’s why coherence across functions is a commercial growth lever.
Growth rarely fails because teams lack effort. It stalls when expectations, capital allocation and go-to-market execution are not coordinated around a single revenue design.
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