Marketing Advisory

I work with CEOs, CFOs and Boards when marketing is no longer delivering the confidence, clarity or commercial impact the organisation needs.

My background spans global Chief Marketing Officer roles, Board and Non-Executive positions, and over two decades of international leadership across B2B technology, data, SaaS and financial services — including listed and PE-backed businesses.

I am typically engaged at moments of inflection:
growth acceleration, increased competition, leadership transition, international expansion, or pre- and post-investment change. The mandate is rarely “more marketing”; it is to restore focus, strengthen decision-making and ensure marketing operates as a credible driver of enterprise value.

My work centres on:

• clarifying the growth and revenue narrative at Board and executive level

• making hard trade-offs across brand, product, go-to-market and profitability

• strengthening marketing effectiveness, governance and investment discipline

• supporting leaders and teams through change without unnecessary disruption

I operate at Board level and stay close enough to execution to ensure direction turns into outcomes — while keeping accountability clear and decision-making disciplined.

Alongside advisory and interim roles, I serve as a Chair and Non-Executive Director, bringing commercial, creative and governance judgement to organisations navigating complexity.

How I’m typically engaged

• Interim or fractional Chief Marketing & Experience Officer

• Board-level marketing and growth advisory

• Non-Executive Director and Chair roles

Engagements are selective and shaped around the needs of the organisation.

Contact

If you’re navigating change and need senior marketing judgement rather than activity, you’re welcome to get in touch for a confidential conversation.

Fo a confidential conversation, contact Kaila Yates